AI lead capture · Built for Australian SMBs

Your phone answered,
your jobs booked,
your reviews done.
Automatically.

Apelix answers the calls, chats and enquiries you don't get to — qualifies them, books them, and chases them until they buy. No new staff. No new phone number. No leads left on voicemail.

  • Live in days, not months
  • Keep your existing number
  • You deal with the founder, not an account team
LIVE EXAMPLE missed call → booked job
4:52 pm
? 0412 883 ··· Unknown number
Missed call · 4:52 pmRang out — you were up a ladder
Apelix replied in 8 seconds
Hi, it's Jamie from Whitmore Plumbing — sorry I missed you, I'm on a job. What do you need done? I can sort it from here.4:52 pm
Hot water's died, no hot water at all. Any chance today?4:53 pm
We cover Coburg. I've got 5:45pm today or 8am tomorrow — which suits?4:54 pm
5:45 today please 🙏4:55 pm
Job booked
Customer
Sarah M · 0412 883 ···
Job
Hot water — no hot water
Suburb
Coburg 3058
When
Today, 5:45 pm
In your calendar. You never touched your phone.
Handled by Apelix · you were on the tools

BUILT FOR THE BUSINESSES THAT CAN'T ALWAYS PICK UP

PlumbersElectriciansHVAC & Refrigeration BuildersDental clinicsPhysio & Allied Health LandscapersAuto workshopsReal estate Cleaning servicesRoofingPest control LocksmithsLaw firmsMortgage brokers Removalists

What is a slow reply actually costing you?

Type or drag. This is your own number, not an industry average.

0%

of calls to small businesses go unanswered

BIA/Kelsey
0%

buy from whoever responds first

Lead Response Management Study
0

the window where a lead is most likely to convert

Harvard Business Review
0%

read reviews before choosing a local business

BrightLocal
140
$100$10,000
5%100%

Assumes Apelix recovers 6 in 10 of those missed enquiries — the ones that respond to an instant reply instead of ringing the next name on the list. The 62% and 78% figures above are why that number isn't wishful.

LEAKING OUT THE BOTTOM, PER YEAR

$0

Missed enquiries a year364
Jobs you never got to quote146
Recoverable with instant response$0

Recovering just 1 of those jobs a year pays for Apelix.

Growth plan: $8,999/year. Your leak is that.

Plug the leak →

Pick a situation.
Watch Apelix handle it.

These are the five moments a job quietly walks — the call you can't take, the 9pm enquiry, the quote that goes quiet, the review nobody asks for. Real flows, real speed, and none of it needs you to touch your phone.

4:52 pm
? 0412 883 ··· Unknown number APELIX

9:20PM SUNDAY · YOUR WEBSITE

The enquiry that lands after hours

Someone finds you on Google at 9:20pm with a problem that won't wait. Right now they message you and three competitors, then go with whoever answers.

    Six jobs done for you,
    around the clock.

    01

    AI phone receptionist

    Answers on the first ring, 24/7. Qualifies the job and books it into your calendar.

    GROWTH
    02

    Missed-call text-back

    A missed call gets a personal text in seconds. The conversation carries on while you work.

    STARTER
    03

    AI web chat widget

    Talks to visitors at 9pm on a Sunday, captures the details, books the job.

    STARTER
    04

    Lead qualification

    Filters tyre-kickers and out-of-area jobs before they reach your calendar.

    STARTER
    05

    Follow-up that doesn't quit

    Every quote chased on a schedule until they book or opt out. No awkward calls from you.

    STARTER + GROWTH
    06

    Google reviews on autopilot

    Every finished job gets a review request, automatically. Unhappy replies come straight to you, so you can put it right.

    STARTER

    Live in days, not months.

    A fixed sequence, because getting this wrong is expensive for both of us.

    1. 01

      Discovery call

      30 minutes. We find where your leads are actually leaking and which fix pays for itself first.

      DAY 1
    2. 02

      We build it around you

      Your services, your pricing, your tone of voice, your calendar. Branded, not a generic template.

      DAYS 2–5
    3. 03

      You approve every word

      You hear how it answers and read what it sends before a single real customer touches it.

      DAY 6
    4. 04

      Go live & tune

      We launch, watch the first conversations closely, and keep tightening it month after month.

      DAY 7 →

    Two plans. No hidden anything.

    All prices in AUD. Twelve-month term, no surprise rate rises.

    Starter

    $3,990 /year

    + $995 implementation & onboarding

    12-month term — works out to $333 a month

    Prices exc GST


    Nothing gets missed online. Every enquiry arriving through your website, your texts or a missed call — caught, qualified, booked and chased. Your phone still rings to you.

    • Your own business number, forwarding straight to your mobile
    • Missed-call text-back — every missed caller texted within seconds
    • AI web chat answering site visitors 24/7
    • AI holds the conversation — qualifies the job, filters tyre-kickers, books it in
    • Online booking, confirmations, 24-hour and 1-hour reminders
    • No-show recovery
    • Hot lead alerts — their name, number and message to your phone the second they reply
    • 7-touch follow-up over 14 days, stops the moment they reply
    • Full sales pipeline, new lead through to won
    • Google review request after every job — plus an instant alert if someone's unhappy
    • 30/60/90-day re-engagement for enquiries that went cold
    • Your phone answered 24/7
    Start with Starter

    Growth — most popular

    $8,999 /year

    + $1,495 implementation & onboarding

    12-month term — works out to $750 a month, less than a part-time receptionist's first fortnight

    Prices exc GST


    Nothing gets missed. Full stop. Everything in Starter, plus your phone answered — so it never rings out, day or night.

    • Everything in Starter
    • AI answers your phone 24/7 — takes the name, number, job and urgency, and books it
    • In-hours calls forward straight to you, after-hours the AI handles it
    • Genuine emergencies escalated to your mobile immediately
    • Same-day support response
    Get started with Growth

    Running multiple locations or a bigger team? Talk to us about custom pricing →

    We'll tell you if it isn't worth doing

    On the discovery call you tell us what a result looks like for your business, and we'll tell you straight whether we think we can get there. If this isn't going to work for you, we'd rather say so on the call than take your money.

    Dan, founder of Apelix DAN · FOUNDER

    You'll be working
    with me, directly.

    I'm Dan. I've spent years in software sales talking to business owners about the same problem over and over: the work is there, but the follow-up isn't. Calls ring out. Quotes go quiet. Good customers never get asked for a review.

    Apelix is small on purpose. You're not getting passed to an account team — you get me, on the phone, when something needs fixing. That's the whole point.

    And about those figures further up — they're industry research, not Apelix client results. We're a young agency. I'd rather show you real numbers out of your own business after 90 days than borrow someone else's.

    Book a call with me

    What people say about working with us.

    Pulled live from Google — the same review engine we set up for you. Nothing here is written by us.

    The things people ask first.

    Do I have to change my phone number?

    No. Your existing number stays exactly as it is. We route around it, so nothing changes for customers who already have you saved in their phone.

    What happens when the AI can't answer something?

    It hands off to you. The AI is trained on your services, pricing and availability — when a question falls outside that, it takes a message, flags how urgent it is, and notifies you straight away rather than guessing.

    Will customers know they're talking to a bot?

    We don't pretend otherwise — and in practice people don't mind, because they get an answer at 9pm instead of waiting until Monday. You control the tone and exactly what it's allowed to say.

    Is the SMS side compliant with Australian rules?

    Yes. Every message identifies your business, honours opt-outs immediately, and only goes to people who have contacted you — which is the consent basis the Spam Act 2003 is built around. We set the opt-out handling up during the build so you don't have to think about it.

    I already use a CRM. Does this replace it?

    It can, or it can sit alongside it. Most owner-operated businesses we work with are running off a notebook and a phone, so the CRM is a bonus. If you've got something you like, we'll talk about whether swapping is worth the hassle.

    Where does my customer data live?

    In your own account on the platform we build on — you own the data and the contact list, not us. We'll walk you through exactly what's stored and how it's handled, and if you ever leave, the list leaves with you.

    How long until it's actually live?

    Days, not months. Discovery call, then we build and test everything before a single real customer touches it. You approve how it sounds before it goes live.

    What if it doesn't work for my business?

    Then you shouldn't be paying for it. Tell us on the discovery call what a result looks like for you — if we don't think we can get you there, we'll say so rather than take the work.

    Still got a question? Ask it on the call →

    Book a free
    30-minute demo.

    We'll look at where your enquiries are going, show you the system answering a call live, and tell you straight whether it's worth doing for your business.

    • No pitch deck, no pressure
    • You'll hear it answer a real call
    • Straight answer on cost and payback
    • Australian owned and run

    Let us know what to call you.
    Which business are we talking about?
    A valid Australian mobile or landline, please.
    That email doesn't look right.
    Pick the closest one.

    We'll call you within one business day. Your details stay with Apelix — no lists, no spam.