AI phone receptionist
Answers on the first ring, 24/7. Qualifies the job and books it into your calendar.
GROWTHAI lead capture · Built for Australian SMBs
Apelix answers the calls, chats and enquiries you don't get to — qualifies them, books them, and chases them until they buy. No new staff. No new phone number. No leads left on voicemail.
BUILT FOR THE BUSINESSES THAT CAN'T ALWAYS PICK UP
Type or drag. This is your own number, not an industry average.
of calls to small businesses go unanswered
BIA/Kelseybuy from whoever responds first
Lead Response Management Studythe window where a lead is most likely to convert
Harvard Business Reviewread reviews before choosing a local business
BrightLocalAssumes Apelix recovers 6 in 10 of those missed enquiries — the ones that respond to an instant reply instead of ringing the next name on the list. The 62% and 78% figures above are why that number isn't wishful.
LEAKING OUT THE BOTTOM, PER YEAR
$0
Recovering just 1 of those jobs a year pays for Apelix.
Growth plan: $8,999/year. Your leak is 0× that.
Plug the leak →These are the five moments a job quietly walks — the call you can't take, the 9pm enquiry, the quote that goes quiet, the review nobody asks for. Real flows, real speed, and none of it needs you to touch your phone.
9:20PM SUNDAY · YOUR WEBSITE
Someone finds you on Google at 9:20pm with a problem that won't wait. Right now they message you and three competitors, then go with whoever answers.
Answers on the first ring, 24/7. Qualifies the job and books it into your calendar.
GROWTHA missed call gets a personal text in seconds. The conversation carries on while you work.
STARTERTalks to visitors at 9pm on a Sunday, captures the details, books the job.
STARTERFilters tyre-kickers and out-of-area jobs before they reach your calendar.
STARTEREvery quote chased on a schedule until they book or opt out. No awkward calls from you.
STARTER + GROWTHEvery finished job gets a review request, automatically. Unhappy replies come straight to you, so you can put it right.
STARTERA fixed sequence, because getting this wrong is expensive for both of us.
30 minutes. We find where your leads are actually leaking and which fix pays for itself first.
DAY 1Your services, your pricing, your tone of voice, your calendar. Branded, not a generic template.
DAYS 2–5You hear how it answers and read what it sends before a single real customer touches it.
DAY 6We launch, watch the first conversations closely, and keep tightening it month after month.
DAY 7 →All prices in AUD. Twelve-month term, no surprise rate rises.
Based on your numbers above, you're leaking $0 a year. Growth pays for itself 0× over.
Starter
+ $995 implementation & onboarding
12-month term — works out to $333 a month
Prices exc GST
Nothing gets missed online. Every enquiry arriving through your website, your texts or a missed call — caught, qualified, booked and chased. Your phone still rings to you.
Growth — most popular
+ $1,495 implementation & onboarding
12-month term — works out to $750 a month, less than a part-time receptionist's first fortnight
Prices exc GST
Nothing gets missed. Full stop. Everything in Starter, plus your phone answered — so it never rings out, day or night.
Running multiple locations or a bigger team? Talk to us about custom pricing →
On the discovery call you tell us what a result looks like for your business, and we'll tell you straight whether we think we can get there. If this isn't going to work for you, we'd rather say so on the call than take your money.
DAN · FOUNDER
I'm Dan. I've spent years in software sales talking to business owners about the same problem over and over: the work is there, but the follow-up isn't. Calls ring out. Quotes go quiet. Good customers never get asked for a review.
Apelix is small on purpose. You're not getting passed to an account team — you get me, on the phone, when something needs fixing. That's the whole point.
And about those figures further up — they're industry research, not Apelix client results. We're a young agency. I'd rather show you real numbers out of your own business after 90 days than borrow someone else's.
Book a call with mePulled live from Google — the same review engine we set up for you. Nothing here is written by us.
No. Your existing number stays exactly as it is. We route around it, so nothing changes for customers who already have you saved in their phone.
It hands off to you. The AI is trained on your services, pricing and availability — when a question falls outside that, it takes a message, flags how urgent it is, and notifies you straight away rather than guessing.
We don't pretend otherwise — and in practice people don't mind, because they get an answer at 9pm instead of waiting until Monday. You control the tone and exactly what it's allowed to say.
Yes. Every message identifies your business, honours opt-outs immediately, and only goes to people who have contacted you — which is the consent basis the Spam Act 2003 is built around. We set the opt-out handling up during the build so you don't have to think about it.
It can, or it can sit alongside it. Most owner-operated businesses we work with are running off a notebook and a phone, so the CRM is a bonus. If you've got something you like, we'll talk about whether swapping is worth the hassle.
In your own account on the platform we build on — you own the data and the contact list, not us. We'll walk you through exactly what's stored and how it's handled, and if you ever leave, the list leaves with you.
Days, not months. Discovery call, then we build and test everything before a single real customer touches it. You approve how it sounds before it goes live.
Then you shouldn't be paying for it. Tell us on the discovery call what a result looks like for you — if we don't think we can get you there, we'll say so rather than take the work.
Still got a question? Ask it on the call →
We'll look at where your enquiries are going, show you the system answering a call live, and tell you straight whether it's worth doing for your business.
Dan will call you within one business day. If it's urgent, reply to the confirmation email and we'll bring it forward.